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Hired as a graphic design and social media intern at HipCityVeg, I was responsible for creating digital assets for social media and email marketing campaigns.  The work I produced appeared in a variety of HCV's advertising campaigns in the Spring of 2021.

All Day Breakfast Campaign

During my tenure at HipCityVeg, they introduced an all day breakfast menu.

 I was tasked with creating some mockups for the rollout campaign.

Main Campaign Images

For the main campaign images, I tried to use some creative language to catch the viewer's attention.  HipCityVeg's brand colors are fantastic for fun graphics, so it was easy to make aesthetically appealing ads.  I made everything on Adobe Illustrator.

Mock Up 1 Julia Pines.jpg
Mock Up 2 Julia Pines.jpg

Instagram Stories

Along with campaign imagery, I made Instagram stories to announce the new breakfast menu.

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I love a good gif, so making one on Photoshop was a no brainer.


Vegucator Stories

During Earth Week, HCV ran a campaign using college campus interns to share facts about the state of the planet.  Based on input from the students, these are examples of Instagram stories I designed.

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