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ABC's of
Bergdorf Goodman
I was hired as an illustrator to create Bergdorf Goodman themed flashcards for kids. Each letter was assigned a topic for my drawings to reflect. I devoted a large portion of time to researching different elements of the store that applied to each topic. My goal was to make the flashcards cheerful and straightforward. I used Procreate for the drawings, and InDesign for the layout of the cards.
The Flashcards
I wanted each flashcard to be unique while maintaining a similar feel. I also wanted to incorporate colors either complementary or analogous to the border of each card.
Tuck Box and Placemat
Along with the flashcards, I also helped create the box for the cards, a placemat, and a sample sheet for the client to use for future projects.
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